Alliance Risk vs Cowbell: Commercial Crime Insurance

Cowbell's Zurich-underwritten crime module is reached only through appointed Zurich wholesalers, for private companies under 250 employees and $50M in assets; Alliance Risk is a brokerage placing crime for businesses that handle cash, payments or sensitive data.

Van Ness Partners presents a practical comparison of source materials relevant to financial crime exposures.Research updated 2026-09-25

Cowbell’s crime cover is a Zurich module built for private companies with fewer than 250 employees and under $50 million in assets, reachable only through an appointed wholesale broker; Alliance Risk places crime coverage without published size caps and lists the specific frauds it covers.

What Are the Key Differences Between Alliance Risk and Cowbell Crime Insurance?

Who Can Buy It and How

You can't buy Cowbell’s crime cover directly: it is one module of Zurich’s Select Plus management-liability product, reached only by appointed Zurich wholesalers through Cowbell’s platform, and aimed at private companies under 250 employees and $50 million in assets. Alliance Risk is a brokerage that places crime coverage for businesses handling cash, payments or sensitive data, companies with accounting or billing teams, nonprofits with volunteer financial oversight, and finance, retail, healthcare or logistics firms, with no published size cap. Choose Cowbell if you are a small private company whose broker can reach a Zurich wholesaler and you also want D&O or other management-liability modules; choose Alliance Risk if you are larger than Cowbell’s target or want a broker to place crime on its own. [5] [9] [2]

What the Cover Spells Out

Cowbell describes its crime module in one line: theft, fraud and embezzlement by employees or third parties. Alliance Risk lists much more, which gives you a checklist to test any quote against: forgery, fraudulent electronic funds transfer, social-engineering impersonation, burglary and robbery, with client-property theft by endorsement. It also names exclusions: owner or partner dishonesty, hacking losses (a cyber policy covers those), business income unless endorsed, and losses not discovered during the policy period. [5] [2]

Price, Limits and Insurer

Only Alliance Risk gives a price signal: typical annual premiums from $500–$2,000 for small businesses up to $10,000–$50,000+ for large enterprises. Neither publishes crime limits or retentions. Cowbell and Zurich say the module is written on Zurich admitted paper, meaning a licensed Zurich insurer issues it; Alliance Risk doesn’t name the insurer it would use. [2] [9]

What Should You Confirm in Alliance Risk and Cowbell Crime Insurance Quotes?

  • Ask Alliance Risk which insurer it is placing and for the policy’s crime limits and retentions. [2]

  • Check whether Cowbell’s module covers the social-engineering and funds-transfer fraud Alliance Risk lists, and at what sublimit. [2] [5]

Crime coverage

Alliance Risk

  • role: Alliance Risk arranges crime insurance placements as a brokerage; the crime page describes the coverage it places rather than an Alliance-issued policy. Crime product page and the general brokerage disclosure on the coverage catalogue page.company-reportedSource ↗Source ↗
  • insurer: The crime insurance page does not name an issuing insurer or carrier for the coverage. Crime product page as read on 2026-09-23.not-disclosedSource ↗
  • coverage: Alliance Risk's crime insurance page covers employee theft and embezzlement, forgery or alteration of checks or documents, fraudulent electronic funds transfer, social engineering fraud and impersonation, and burglary, robbery and safe burglary, with theft of client property available by endorsement. Crime product page, What Does Crime Insurance Cover? section; actual policy structure depends on the carrier and the policy as issued.company-reportedSource ↗
  • coverage: Alliance Risk says its crime coverage excludes business income loss from crime unless endorsed, cyber breach or hacking (which it says falls under a cyber policy instead), losses not discovered during the policy period, and dishonest acts by company owners or partners. Crime product page, What Doesn't Crime Insurance Cover? section.company-reportedSource ↗
  • eligibility: Alliance Risk lists businesses that handle cash, payments or sensitive data, companies with accounting, billing or procurement teams, nonprofits with volunteer financial oversight, and organizations in finance, retail, healthcare or logistics as common crime insurance buyers. Crime product page, Who Needs Crime Insurance? section.company-reportedSource ↗
  • limits: Alliance Risk's crime page gives typical annual premium ranges ($500-$2,000 for small businesses up to $10,000-$50,000+ for large enterprises) but does not publish specific coverage limits, sublimits or retentions. Crime product page as read on 2026-09-23.not-disclosedSource ↗

Cowbell

  • role: Crime coverage is one module within Cowbell's distribution of Zurich's Select Plus management liability product; Cowbell operates the platform, Zurich underwrites the module. Zurich's own page lists 'Crime Insurance' as one of the four modules a buyer can combine. Management liability page intro and module list; Zurich page module-name section.company-reportedSource ↗Source ↗
  • insurer: Cowbell and Zurich both say the Select Plus modules, including crime, are written on Zurich admitted paper. Zurich's site footer names 'Zurich American Insurance Company' in its copyright notice, but neither page states that entity is the specific policy issuer for this module. Management liability page intro; Zurich page intro and footer.company-reportedSource ↗Source ↗
  • eligibility: Cowbell targets this crime module at private companies with under 250 employees and under $50M in assets, across the same target industries listed for the broader Select Plus product. FAQ 'What size accounts are targeted?' and Target industries list.company-reportedSource ↗
  • coverage: Cowbell describes crime coverage as protecting against losses resulting from criminal acts such as theft, fraud, and embezzlement committed by employees or third parties. FAQ 'What is the difference between management liability and D&O?'.company-reportedSource ↗
  • limits: Neither the Cowbell page nor Zurich's own Select Plus page, both read in full, publishes crime-coverage limit or retention amounts. Cowbell page and Zurich page, both read on 2026-09-23.not-disclosedSource ↗Source ↗
  • services: Neither reviewed page describes crime-specific risk-control services such as employee-dishonesty prevention programs; both describe the Select Plus product's claims backing only at the whole-product level. Management liability page and Zurich page, both read on 2026-09-23.not-disclosedSource ↗Source ↗
  • application: This crime module is accessed only by appointed Zurich E&S wholesalers through the Cowbell platform's API; it is not sold directly to businesses. FAQ 'How can I access the Zurich Select Plus management liability product through Cowbell?'.company-reportedSource ↗

Sources consulted

  1. 01
    Alliance Products

    Alliance Risk · Footer brokerage disclosure: "Alliance Risk is an insurance brokerage focused on providing clients with commercial insurance across a wide array of industries." · accessed 2026-09-23

  2. 02
    Crime Insurance

    Alliance Risk · What Is Crime Insurance?; Who Needs Crime Insurance?; What Does Crime Insurance Cover?; What Doesn't Crime Insurance Cover?; How Much Does Crime Insurance Cost? · accessed 2026-09-23

  3. 03
    Commercial Insurance Guide

    California Department of Insurance · Crime · accessed 2026-09-16

  4. 04
    Social Engineering Fraud Insurance

    Chubb · Opening; coverage highlights · accessed 2026-09-16

  5. 05
    Management liability coverage for small & medium enterprises

    Cowbell · FAQ 'What is the difference between management liability and D&O?' (Crime Coverage definition); Target industries list; FAQ on access and account size · accessed 2026-09-23

  6. 06
    Crime Terms and Conditions

    The Travelers Companies, Inc. · I.A–G, printed/PDF pages 1–4; III.RR, printed/PDF p.13; V.B.1–2, printed/PDF pp.18–20; Consideration, printed/PDF p.1; III.P p.8; V.A.3 pp.16–17; V.A.4 p.17; V.B.3 p.20; I.A.3 p.1; III.C p.7; III.S pp.8–9; III.II and III.KK p.12; III.QQ p.13; V.A.5 pp.17–18 (printed/PDF pages); IV.J–O, printed/PDF pages 14–15 · accessed 2026-09-16

  7. 07
    Crime Non-Financial Applications and Forms

    Travelers · Opening paragraph; Sample Policy Forms · accessed 2026-09-16

  8. 08
    Commercial Crime Coverage Application

    Travelers Casualty and Surety Company of America · I–III pages 1–2; IX–XI pages 3–4; V–VII, printed/PDF pages 2–3 · accessed 2026-09-16

  9. 09
    Small and Midsize Business Management Liability | Zurich Select Plus

    Zurich North America · Intro on the Zurich/Cowbell collaboration; module name 'Crime Insurance'; FAQ 'What is the difference between management liability and D&O?' (identical to Cowbell's page); Targeted industries list; footer copyright · accessed 2026-09-23

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