Cowbell vs Marsh: Commercial Crime Insurance

Marsh places crime coverage through advisors and says its team has handled complex placements of about $10 million to $110 million; Cowbell's Zurich-underwritten crime module is for private companies under 250 employees and $50 million in assets, via wholesalers.

Van Ness Partners presents a practical comparison of source materials relevant to financial crime exposures.Research updated 2026-09-25

What Are the Key Differences Between Cowbell and Marsh Crime Insurance?

Marsh describes placement experience from about $10 million to $110 million, not a limit guarantee, and offers social-engineering infill above existing coverage. Cowbell’s module is aimed at smaller private companies and publishes no crime limit. [4] [3]

SME Module Versus Complex Placement Range

Cowbell’s crime coverage is a Zurich Select Plus module aimed at private companies with under 250 employees and under $50 million in assets. Marsh says its team has handled complex crime placements ranging from about $10 million to $110 million (also stated in GBP on the same page), which is a description of placement experience, not a quoted limit for any buyer. [3] [4]

Who Underwrites and Who Places

Cowbell operates the platform; Zurich underwrites the module on admitted paper, and only appointed Zurich E&S wholesalers can access it through the API. Marsh’s financial and professional liability practice places commercial crime, and Marsh McLennan Agency also places crime bundled with fidelity in its executive and professional liability practice; the reviewed Marsh pages do not name a crime insurer and say definitions differ across insurers. [3] [9] [4] [5]

Perils, Ransomware and Services

Cowbell’s FAQ describes theft, fraud and embezzlement by employees or third parties. Marsh lists employee white-collar fraud, third-party fraud, collusion, hacking or computer-related crime, social-engineering fraud and tangible asset theft, and notes that crime policies usually exclude ransomware while most cover direct financial losses from funds stolen by hackers. Marsh also offers infill and top-up social-engineering cover in excess of an existing program; Cowbell’s reviewed pages do not describe crime-specific risk-control services. [3] [4]

What Should You Confirm in Cowbell and Marsh Crime Insurance Quotes?

  • Confirm whether you fit Cowbell’s employee and asset targets or need Marsh’s larger-placement range. [3] [4]
  • Ask Marsh whether the quote is Marsh corporate or MMA, and whether ransomware is excluded. [4] [5]
  • Name the Zurich E&S wholesaler and issuing entity on a Cowbell quote. [3] [9]
  • Ask Marsh whether infill social-engineering cover is being quoted above your primary crime limit. [4]

Cowbell fits smaller private companies within its 250-employee and $50 million asset targets; Marsh suits buyers seeking complex crime placements or social-engineering cover above an existing program.

Sources consulted

  1. 01
    Commercial Insurance Guide

    California Department of Insurance · Crime · accessed 2026-09-16

  2. 02
    Social Engineering Fraud Insurance

    Chubb · Opening; coverage highlights · accessed 2026-09-16

  3. 03
    Management liability coverage for small & medium enterprises

    Cowbell · FAQ 'What is the difference between management liability and D&O?' (Crime Coverage definition); Target industries list; FAQ on access and account size · accessed 2026-09-23

  4. 04
    Commercial crime insurance

    Marsh · Opening positioning; The crime risks businesses cannot ignore; What does commercial crime insurance cover? (employee white-collar fraud, third-party fraud, collusion, hacking, social engineering fraud, tangible asset theft); Why Marsh: complex crime placements up to $110 million · accessed 2026-09-23

  5. 05
    Expert Executive and Professional Liability Insurance

    Marsh McLennan Agency · Our policies include D&O, E&O, EPL, commercial crime/fidelity, network security privacy risk/cyber, fiduciary, media liability, IP, architects and engineers, lawyers professional, and kidnap and ransom · accessed 2026-09-23

  6. 06
    Crime Terms and Conditions

    The Travelers Companies, Inc. · I.A–G, printed/PDF pages 1–4; III.RR, printed/PDF p.13; V.B.1–2, printed/PDF pp.18–20; Consideration, printed/PDF p.1; III.P p.8; V.A.3 pp.16–17; V.A.4 p.17; V.B.3 p.20; I.A.3 p.1; III.C p.7; III.S pp.8–9; III.II and III.KK p.12; III.QQ p.13; V.A.5 pp.17–18 (printed/PDF pages); IV.J–O, printed/PDF pages 14–15 · accessed 2026-09-16

  7. 07
    Crime Non-Financial Applications and Forms

    Travelers · Opening paragraph; Sample Policy Forms · accessed 2026-09-16

  8. 08
    Commercial Crime Coverage Application

    Travelers Casualty and Surety Company of America · I–III pages 1–2; IX–XI pages 3–4; V–VII, printed/PDF pages 2–3 · accessed 2026-09-16

  9. 09
    Small and Midsize Business Management Liability | Zurich Select Plus

    Zurich North America · Intro on the Zurich/Cowbell collaboration; module name 'Crime Insurance'; FAQ 'What is the difference between management liability and D&O?' (identical to Cowbell's page); Targeted industries list; footer copyright · accessed 2026-09-23

Crime coverage

Cowbell

  • role: Crime coverage is one module within Cowbell's distribution of Zurich's Select Plus management liability product; Cowbell operates the platform, Zurich underwrites the module. Zurich's own page lists 'Crime Insurance' as one of the four modules a buyer can combine. Management liability page intro and module list; Zurich page module-name section.company-reportedSource ↗Source ↗
  • insurer: Cowbell and Zurich both say the Select Plus modules, including crime, are written on Zurich admitted paper. Zurich's site footer names 'Zurich American Insurance Company' in its copyright notice, but neither page states that entity is the specific policy issuer for this module. Management liability page intro; Zurich page intro and footer.company-reportedSource ↗Source ↗
  • eligibility: Cowbell targets this crime module at private companies with under 250 employees and under $50M in assets, across the same target industries listed for the broader Select Plus product. FAQ 'What size accounts are targeted?' and Target industries list.company-reportedSource ↗
  • coverage: Cowbell describes crime coverage as protecting against losses resulting from criminal acts such as theft, fraud, and embezzlement committed by employees or third parties. FAQ 'What is the difference between management liability and D&O?'.company-reportedSource ↗
  • limits: Neither the Cowbell page nor Zurich's own Select Plus page, both read in full, publishes crime-coverage limit or retention amounts. Cowbell page and Zurich page, both read on 2026-09-23.not-disclosedSource ↗Source ↗
  • services: Neither reviewed page describes crime-specific risk-control services such as employee-dishonesty prevention programs; both describe the Select Plus product's claims backing only at the whole-product level. Management liability page and Zurich page, both read on 2026-09-23.not-disclosedSource ↗Source ↗
  • application: This crime module is accessed only by appointed Zurich E&S wholesalers through the Cowbell platform's API; it is not sold directly to businesses. FAQ 'How can I access the Zurich Select Plus management liability product through Cowbell?'.company-reportedSource ↗

Marsh

  • role: Marsh's financial and professional liability practice places commercial crime insurance; Marsh McLennan Agency (MMA), the middle-market subsidiary, also places crime coverage bundled with fidelity as part of its executive and professional liability practice. Marsh corporate commercial crime page and MMA executive and professional liability page.company-reportedSource ↗Source ↗
  • coverage: Marsh lists employee white-collar fraud (including fidelity losses from trusted employees), third-party fraud, collusion, hacking or computer-related crime, social engineering fraud, and tangible asset theft as risks a commercial crime policy can address. It notes that crime policies usually exclude ransomware, though most cover direct financial losses from funds stolen by hackers. Commercial crime insurance page; the page is Marsh's global/UK financial-professional-liability practice content and cites a UK-based crime leader, so figures and coverage descriptions may not reflect a US-specific program.company-reportedSource ↗
  • limits: Marsh says its team has experience handling complex crime placements ranging from about $10 million to $110 million (also stated in GBP as £10 million to £100 million elsewhere on the page), but does not publish standard limits, retentions or premiums for a specific placement. Commercial crime insurance page; a description of Marsh's placement experience range, not a quoted limit for any individual buyer.company-reportedSource ↗
  • insurer: The reviewed pages do not name a specific crime insurer. Marsh says definitions and extensions for crime coverage differ across insurers and that it works to secure coverage aligned with a client's risks, implying the carrier varies by placement. Commercial crime insurance page as read on 2026-09-23.not-disclosedSource ↗
  • services: Marsh says it provides insights on emerging crime risks, claim examples, market conditions and product education throughout renewal and placement, and offers infill and top-up social engineering cover in excess of a client's existing program. Commercial crime insurance page, Why Marsh section.company-reportedSource ↗
  • application: You engage Marsh's crime specialists (Marsh corporate or MMA) directly to identify crime exposure and place coverage; the reviewed pages describe advisor-led placement rather than an online quote tool. Commercial crime insurance and MMA executive and professional liability pages.company-reportedSource ↗Source ↗

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